Job marketing in the age of the machine
A machine will write a plausible job ad in seconds. Plausible
isn’t good.
For thirty years the value sat in the writing. Now a machine does a passable version of that in seconds, at virtually no cost. So, the value has moved towards briefing the role properly, and in being the person in the room who can look at what the machine produced and tell you exactly how and why it would work better.
Are you a skilled recruiter with a passion for finding the very best talent? If so, we would love to hear from you!
§ 01 What you get
Judgment is the only thing that doesn’t get cheaper every month.
I spent years being paid to write advertising and fill jobs. Today the machine writes a 5/10 job ad in the time it takes you to read this sentence.
But here’s what the machine cannot do. It can’t sit across from a hiring manager and prise out what they really need rather than the one they described. It can’t tell that the brief contained three specific, genuine pulls and the ad quietly averaged them into “competitive package, great culture.” It can’t catch itself.
That catching – the editorial eye – gets more valuable as the writing gets cheaper.
More people generating more ads means more ads that need someone who can tell good from plausible. That will make your jobs stand out from thousands of others saying the same thing, the same way.
That someone is what I train. It’s what I am.
The machine writes the ad. I sell the person who can tell you whether it should be trusted.
– The whole business, in one line
§ 02 Six doorways into my workspace
Pick the one that matches what you’re trying to fix.
01 – Learn the skill
Creative Training
The proper version. How to write job ads and outreach that give candidates a reason to keep reading, not a JD that reads like a ransom note. The frameworks, the psychology, the practice and feedback on your own work. Buy it once and have lifetime access.
02 – Get it right at source
Job-Briefing Training
The bit where so many corners are cut. Learn to interrogate the hiring manager. To find the role they need instead of the one they think they want, and to surface ‘The Why’ before a single word gets written. Garbage in is still garbage out, even for the machine. Buy it once and have lifetime access.
03 – Skip the writing
Mitchs.ai – Write the ad
If you’d rather not learn it, use the tool. It writes ads and outreach the way I teach them – candidate-first and properly structured. Worst case scenario is you get a job ad and outreach sequence that’s a 7/10 starting point in minutes. First three are free.
04 – Check the machine
Job-Ad Feedback
Paste your job ad and I send back 350-500 words of specific feedback inside 24 hours – what’s working, what’s costing you applicants, and how to fix it. Written by me, by hand, against everything I teach, not the machine’s opinion. One ad, or the template behind all of them so a single read improves every role you post.
£35 for a single ad · £99 for your whole template
05 – Learn it live
Live Training
The courses, but in the room and working on your own ads. A live workshop for your team – inhouse or online – where we fix real job ads and briefs together, not theorise. It sticks because everyone leaves having written a good job ad.
Half-day or full-day · inhouse or online · quoted to your team
06 – Hand it over
Creative Copywriting
The work that still needs a human. Employer brand, ad campaigns, or the high-stakes role where “good enough” loses you the hire. Not commodity writing – the machine has that. This is the judgment-led writing it can’t touch.
From £225 per ad. Microsite, outreach or social content priced on top.
§ 03 Words from the trenches
Over 2,000 recruiters have done the training. They tend to say the same things.
You’ll never write an advert in the same way again! What a great and easily digestible course! Love the set up and being able to do it at my own pace.
Alice Heffernan
As we’re getting ready to scale our start-up, we need to have really great job ads and attract top talent. Although the course wasn’t exactly designed for me, it was really eye opening and I’ve got some immediate ideas to rewrite my job ads. Highly recommended.
Chris Kranz
Impactful, straight-talking, empowering. What more would we expect from Jackie and Mitch?
Daen Fox
2000+
recruiters trained over the last decade
26 → 48%
one recruiter’s InMail response rate, after the training
1
book – On Recruitment · download free or buy the paperback
§ 04 A line a day
One from the archives, every morning.
Loading today’s line…
§ 05 The newsletter
The Ad Lip.
Links to things worth reading, the occasional ad worth pulling apart, and my own sardonic commentary – the “Lip.” If you like the way this site argues, you’ll know within one issue whether it’s for you.
